For this campaign project, I created a full concept for BON BON, a platform offering gift vouchers for culinary experiences – with a new focus on Berlin. From strategy to visuals, my goal was to design a campaign that not only aligns with BON BON’s existing identity, but also introduces fresh, eye-catching elements to inspire people to give the gift of good food.
I carefully considered the colour palette, staying true to BON BON’s signature blue while introducing a vibrant violet and a touch of golden yellow – a bold yet refined combination that elevates the design while capturing both the brand’s premium essence and the lively spirit of Berlin.
The hero of the campaign: the BON BON Berlin voucher – elegant, modern, and filled with personality. I created the campaign slogan “Berlin mit Biss” (Berlin in a Bite) to capture the essence of the city’s food scene in one playful line. The design is minimal yet striking, intended to feel just as gift-worthy as the experience it unlocks.
Next up: the
landing page design for the Berlin voucher. It picks up the visual language of BON BON’s current identity and seamlessly integrates it into
a fresh digital touchpoint. With bold typography, strong colour contrasts, and a clear focus on emotion and usability, this page is made to both inform and inspire – encouraging users to picture
themselves (or someone they love) enjoying Berlin, one bite at a time.
To promote the voucher online, I developed a social media reel that captures attention quickly and drives traffic to the landing page. In addition, I created a set of custom illustrations – from playful Berlin landmarks to delicious dishes – to add personality and charm to the campaign. These visual extras help communicate the experience behind the gift and make the whole concept more relatable and joyful.
