From winter jackets to cosy knitwear – this print campaign was all about visual clarity and practical layout. The prospectuses were created for one of Europe’s largest discount retailers, known for its wide range of clothing, lifestyle and home essentials. My work involved layout design and full print production preparation, ensuring every page was ready to hit the presses.
This project brought a strong seasonal focus, from warm accessories to everyday basics. Across spreads, products were grouped for easy readability, with prices, product codes and colours clearly highlighted. It was important to strike a balance between information density and accessible design – especially for a fast-paced retail environment.
Fashion wasn’t the only focus – selected lifestyle and outdoor items rounded off the offering. From a special fashion collaboration with GLAMOUR magazine to practical garden tools, the layouts were structured to suit a wide range of audiences – always balancing visual clarity with editorial appeal. Reinzeichnung (final artwork) played a key role in delivering print-ready files that combined functionality with visual consistency.