You’re ready to get started? Then you’re in the right place.
Design is a matter of trust – and teamwork.
My approach is structured, clear, and detail-oriented – from our first contact to the final handover. I listen closely, ask questions, think ahead – and develop tailored solutions with you. Not off the shelf, but with heart and conviction.
My standard? A design you don’t just like, but truly understand, can use confidently – and feel proud to show.
Design that fits you
The focus is on freelancers, founders, and small to medium-sized businesses – often in the food, culture, lifestyle, or sustainability sectors. Some are just starting out, while others want to give their brand an update.
No matter where you are right now: I'll pick you up and work with you to develop a brand world that works.
And this is how it works :
You can contact me with an idea, a request, or directly about one of my design packages. Perhaps you already know what you need – or perhaps we can work together to find the best solution for you. I'll create a customized offer for you, we'll discuss the details and process – and then we can get started.
Good design emerges from dialogue. Clear, structured, and on equal terms.
Step by Step
Personalised Loom video for you
After we get to know each other, you will receive a personalized Loom video from me: I will explain your offer, show you initial ideas and go into all the details – clearly, understandably and with visual support.
This way you can take a relaxed look at everything whenever it suits you – and decide in peace whether it feels right.
No long call, no pressure – just full transparency .
The face behind
Nice to have you here - I'm Vanessa! After several years in agencies, a publishing house and as a full-time photographer, I now work freelance for freelancers, founders & companies.
I design brands with attitude – clear, well-thought-out and with attention to detail.
Whether it's logo, packaging, or content – my design makes an impact. I also offer portrait and product shoots upon request – perfectly tailored to your new or existing branding. Design and photography from a single source – strategic, visually striking, and to the point.
Some of my previous branding projects
With a high-quality brand design, you can…
Design Packages
→ Starter Brand Kit
For founders, solo self-employed individuals, or small projects that need a compact yet professional brand foundation.
1. Identity & Attitude: Precise development of your visual core (values, style, target group fit).
2. Compact positioning: Brief competitive analysis & definition of the design concept.
3. Design implementation: Development of your distinctive visual identity.
✓ Logo (word/image mark)
✓ Color & typography concept
✓ Up to 4 visual assets (e.g. icons, favicons, story highlights)
✓ 2 social media templates (tool-compatible) or 1 business card template
✓ Mini style guide (PDF, approx. 8-12 pages including visual basics)
✓ 2 correction loops per design element
→ Full Brand Kit
For companies, startups or brands with greater communication needs – comprehensive visual identity including applications.
1. Strategy & Foundation: Intensive brand check.
2. Positioning & USP: Detailed analysis, clear definition of attitude and target group.
3. Visual identity: Development of the complete visual language (design style, tonality).
4. Communication & Impact: Application of the design to marketing and communication materials.
5. Experience Check (Touchpoints): Definition of key touchpoints for an unforgettable brand experience.
✓ Logo (main logo + variants)
✓ Color scheme, typography, visual language
✓ Up to 6 visual assets (e.g. icons, favicons, story highlights)
✓ 4 social media templates (tool-compatible) or 1 business card and letterhead template
✓ 2 Social Ads (e.g. for sponsored posts)
✓ Style guide (PDF, approx. 12-16 pages, including sample applications)
✓ 3 correction loops per design element
→ Custom Design
Optionally available as an add-on to the Starter Brand Kit/Full Brand Kit – or bookable as a standalone service.
✓ Packaging design
✓ Brochures, flyers, lookbooks
✓ UX/UI screen design (Figma)
✓ Campaign visuals
✓ Illustrations
✓ Final artwork and production support
✓ Social media assets / ads
✓ Motion graphics / videos (e.g. for Instagram)
✓ Portrait and product photography including concept development
Secure your spot for a package now!✨
What’s included in your design package
What’s included in your design package
What’s included in your design package
01 Brand check & Kick-off
After the initial consultation, we'll get started: I'll analyse your brand based on our conversation and the package you've booked. Target audience, values, tone, and style are the focus and form the basis for initial drafts. You'll receive regular updates.
02 Mood board & Visuals
I gather inspiration, colours, fonts, and imagery - and use them to create a mood board that provides visual guidance for you and me. It helps us develop a shared sense of style, look, and impact.
03 Logo & Brand Image
Based on your strategy, I'll design your logo -as a wordmark, logo, or combination - and create complementary elements, such as patterns, icons, or visual language. You'll receive several variations to choose from, as well as two to three rounds of revisions, depending on the package.
04 Colour world & Typography
I develop a harmonious colour scheme and select suitable fonts that suit you and your target audience – suitable for both digital and print. This gives your brand identity a clear, distinctive design language.
05 Mini style guide or style guide
Depending on the package, you will receive a compact mini style guide (approx. 3-4 pages, e.g. in the Starter Kit) or a detailed style guide (8-12 pages) in the Full Brand Kit – with colours, typography, logo variations, applications, examples & brand rules.
06 Applications & Implementation
I design specific applications for your brand presence - e.g., social ads, Canva templates, icons, and illustrations (including story highlights). Everything is fully prepared for web or print. Optionally, packaging, video, and more are also available.
Let's start this journey together!
Ready? Then let’s finally make your brand visible – with clarity, character and the design you deserve.
You have a vision. I’ll help you bring it to life – with a personal, honest approach and a sharp eye for the big picture.
Send me a project enquiry or book a design package – I’m excited to hear from you!